Yenla is committed to protecting your personal information and handling it responsibly. This Privacy Notice ("Notice") describes our general practices with respect to the collection, use and disclosure of personal information of any individual that we obtain in connection with our delivery platforms and services, including information collected through www.yenla.shop and other Yenla-linked sites, our mobile applications, communications with you, services we provide, and our other interactions with you (collectively, the "Services"). This notice applies to information collected about our customers, members, and visitors to our website, as well as visitors to our offices and individuals within our supplier and business partner organizations.
“Personal Information” means any information relating to or that can be used to identify a particular individual or household. "Member" or "Members" are respectively one or more persons who use the Yenla services and have subscribed to the Yenla membership service and are authorized to order and receive delivery of products using the Yenla platform. . “Retail Partners” are organizations, businesses and entities that enter into a contract with Yenla to allow individuals to order goods from their retail business or to purchase and have goods delivered through the Yenla Shopper Network. .
By registering an account with us, accessing or using the Services, or providing personal information to us, you signify your acceptance of this Notice and expressly consent to the information handling practices described herein. If you do not agree to this Notice, do not access or use the Services or provide your Information to us.
We may change or add to this notice, including updating this notice or creating additional policies to accurately reflect changed circumstances or new legal requirements, so we encourage you to review it periodically. Your continued use of the Services after we make changes is considered acceptance of those changes.
This notice does not apply to third-party sites linked to our services or to services offered by other companies or individuals, including any products or sites that may be presented to you. This notice also does not cover the information practices of other companies or individuals who advertise our services.
If you are a Yenla customer or customer candidate, please refer to the details on how customer and customer candidate personal information is collected, used and disclosed. "Buyers" are persons to whom Yenla provides Yenla Technology Services (as defined in the applicable agreement between Yenla and each Buyer) and are authorized to accept Member Orders, purchase and deliver Products to Members.
Personal information collected by Yenla
Directly from you
When you browse our websites, create an account, use the Services, or communicate and interact with Yenla, our retail partners, and Yenla Buyers, Yenla may collect the following categories of personal information about you:
You may choose to use the interactive and social features offered by Yenla, which allow you to access the Services, submit content and communicate with Yenla. This provides Yenla with information such as name, email address, and public profile information. When you post information in these interactive and social features, the content may be publicly available to other users.
Please note that if you choose not to provide us with certain information, we may not be able to provide you with the requested products, services or information.
From other sources
We may obtain personal and non-personal information about you from other users of the Services, retail partners, business partners, vendor partners, contractors, suppliers and other third parties. The personal information we collect in this way includes the following:
We, and third parties we engage, may combine the information we collect from you over time, and through the Services, with information obtained from other sources. This helps us to improve the overall accuracy and completeness of the information, and also helps us to better tailor our interactions with you.
Social networks
If you interact with us on a social media platform: (i) depending on your social media privacy settings, personal information you submit on the social media platform may be read, collected or used by us as described in this notice, and (ii) when responding to any interaction with you on social media, your account name/id may be visible to all members or users of our social media accounts. Social media platforms operate independently of us, and we are not responsible for any personal information you choose to submit or link to on any social media platform. We encourage you to review the privacy notices and settings of any social media platform you interact with to help you understand the privacy practices of the platform.
Cookies and similar technologies
We and our partners use various technologies to automatically collect and store information when you interact with our Services, including the use of cookies, web beacons, mobile software development kits ("SDKs") or similar technologies:
For more information about your options regarding your personal information and communication preferences, see the “Your Choices” section below.
Personal Information and Non-Personal Information may be linked together and, when linked, may identify an individual person. If we combine Non-Personal Information with Personal Information, the combined information will be treated as Personal Information for as long as it remains combined.
Aggregated or anonymized data
In each case above, we may aggregate or anonymize the aforementioned types of information in support of legitimate business purposes so that they are no longer able to identify you. In this case, the information is no longer considered "personal information" and may be used for any purpose consistent with applicable law.
When using anonymized data, Yenla does not attempt to re-identify the data. We may use and disclose anonymized or aggregated data to any third party without restriction, as permitted by applicable laws. We may use and disclose non-personal information for any purpose without restriction.
Public data
Yenla may collect data about you that we have reasonable grounds to believe is lawfully made available to the public by you. We do not consider this data to be "personal information" and may use this data for any purpose consistent with applicable law.
How personal information is used
Yenla (or service providers acting on our behalf) may use personal information to:
How and to whom personal information is disclosed
Parent companies, subsidiaries and affiliates
Yenla may disclose personal information within Yenla, its parent companies, affiliates and subsidiaries.
Service providers
We disclose personal information to companies or individuals who assist us in providing the Services or operating our business. For example, we may disclose your personal information to our IT and system administration providers, our cloud hosting providers, our customer service software providers, and our payment processors. We may also disclose your personal information to our professional advisers, such as lawyers, accountants and other similar advisers. Service providers may only process personal information in accordance with Yenla's instructions.
Commercial Partners
We may disclose personal information related to transactions at merchants from whom you make purchases under the Services, such as the transaction-related information described above, to our retail partners. Yenla may also disclose your contact information to our retail partners, in connection with providing customer service, facilitating a dispute you raise regarding a transaction, or otherwise assisting with retail partner to investigate any illegal or unauthorized activity occurring in its stores or in connection with the Services. Yenla may also disclose your personal information to our business partners as part of our business partner agreement. Please see the "Your Choices" section of this notice to learn more about the rights you may have with respect to the disclosure of your personal information.
Buyers and other users
We may disclose your personal information to buyers or other users of the services who have access to personal information that you have posted or disclosed in a public forum or means accessible to users through the services.
Third Party Advertising Partners
We may disclose Personal Information to our third party advertising partners to enable those third parties to serve advertisements when you visit other websites or mobile applications. This information is used to tailor online advertisements to your perceived interests (based on behavioral information collected about you) and to provide advertising-related services such as reporting, attribution, analytics and research. Steps. You may be able to opt out of receiving advertisements in accordance with the DAA's and NAI's opt-out mechanisms, as further described in the "Your Choices" section of this notice.
Business transition
In the event that Yenla, or any part of our assets or business, is acquired, sold, merged or transferred, whether as a result of or in the event of an acquisition, divestiture, reorganization , reorganization or dissolution, or while in operation or in connection with a bankruptcy, liquidation or similar proceeding, or otherwise, Yenla will disclose personal information to the business to complete the business transition, including at the negotiation stage and including where personal information is one of the transferred assets.
Law enforcement
We may report to law enforcement agencies any activity that we reasonably believe to be illegal or that we reasonably believe will facilitate a police investigation of illegal activity. Additionally, we reserve the right to disclose your personal information to law enforcement agencies if we determine, in our sole judgment, that you have violated our policies or that disclosure of your personal information will protect the rights, the property or safety of Yenla. , or another person.
Legal procedure
We may disclose your personal information to others as required or permitted by law. This includes disclosing your personal information to government entities or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to comply with applicable laws, to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against any legal claims that we determine in our sole discretion may be brought against us.
With your consent
We will disclose personal information when we have your consent or when you ask us to do so.
How personal information is protected
Yenla uses commercially reasonable administrative, organizational, and physical safeguards designed to protect personal information against loss, theft, and unauthorized use, disclosure, or modification. Please note that no data transmission over the Internet is 100% secure. Although we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.
Retention of personal information
Yenla will retain your personal information for as long as reasonably necessary to fulfill the purpose for which it was disclosed or to comply with legal obligations. The precise periods for which we keep your personal information vary depending on the nature of the information and the reason for which we need it. Factors we consider in determining these periods include the minimum retention period required by law or to fulfill the purposes for which the personal information was collected. At the end of this period, Yenla will securely delete the personal information. If there is data that we are unable, for technical reasons, to completely remove from our systems, we will put in place appropriate measures to prevent any further use of this data.
Your choices
In addition to the options described in detail below, you may submit a request to Yenla or otherwise contact Yenla about this Notice using the information provided in the "How to Contact Yenla" section at the end of this Notice.
Advertising by e-mail
At any time, you can unsubscribe from marketing emails by clicking the unsubscribe link in the footer of the marketing email. You may still receive operational emails such as order confirmation or other service-related emails. In some cases, we may provide an unsubscribe link in an operational email (eg surveys).
Push notifications
You can opt out of receiving push notifications from the Yenla mobile app by adjusting the permissions on your mobile device. This opt-out does not apply to in-app notifications.
Geolocation
You can prevent your mobile device from sharing location data by adjusting the permissions on your mobile device.
Choice of online ads
You can find more information about the entities involved in online advertising and additional choices you can make, including opting out of the use of your information for Internet advertising, through the Network Advertising Initiative. (NAI) of the NAI Service and the Digital Advertising Alliance. (DAA) to the DAA Consumer Choice Service. Yenla participates in the online industry self-regulatory program administered by the DAA and has agreed to adhere to the DAA's Principles for Interest-Based Advertising. The tools provided on the DAA opt-out page and the NAI opt-out page are provided by third parties, not by Yenla. Yenla does not control or operate these tools, or the choices that advertisers and others provide through these tools.
Website analysis
Analytics services such as Google Analytics provide services that analyze information about visits to our websites and mobile applications. They use cookies, web beacons and other tracking mechanisms to collect this information. Learn more about Google's privacy practices or to opt out of Google Analytics, install the Google Analytics Opt-out Browser Add-on.
Jurisdiction-specific choices
Choices relating to rights granted to consumers
Refuse to provide information
You can choose not to provide us with information we may request through the Services, but doing so may prevent you from using certain features of the Services, requesting information about our Services, or initiating other transactions with us.
Third Party Links
Yenla’s platforms, including its website and mobile apps, may contain links to webpages created by parties other than Yenla. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links does not imply any endorsement of the material on such websites or any association with their operators. These websites and services may have their own privacy notices, which the user will be subject to upon linking to the third party’s website. Yenla strongly recommends that users review the third party’s terms and conditions and privacy policies.
Do Not Track Disclosure
Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. Currently, we do not respond to “do not track” signals.
Children
The Services are not intended for use by children. We do not intentionally gather Personal Information online about visitors who are under the age of 16. If a child has provided us with Personal Information, a parent or guardian of that child may contact Yenla to have the information deleted from our records. If you believe that we might have any information from a child under age 16, please contact us at privacy@yenla.shop. If we learn that we have inadvertently collected the Personal Information of a child under 16, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible.
In the past 12 months, Yenla has collected the following categories of personal information from consumers and disclosed such information to the following categories of third parties for the business purposes further described below.
Categories of PI Collected |
Examples |
Categories of Third Parties to Whom Disclosed |
Identifiers |
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, loyalty card number or card ID for Retail Partners, or other similar identifiers. |
|
Commercial information |
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, including the details of products purchased from a Retail Partner using the Services. |
|
Internet or other similar network activity |
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. |
|
Personal information types listed) |
A name, signature, physical characteristics or description, address, telephone number, driver’s license or state identification card number. Some personal information included in this category may overlap with other categories. |
|
Sensory data |
Audio recordings, voicemail, or similar information. |
|
Legally protected classification characteristics |
Age (40 years or older), gender. |
|
Geolocation information |
Information regarding physical location, movement, and movement patterns. |
|
Please note that we may also use, disclose, or transfer your information in connection with the sale, merger, dissolution, restructuring, divestiture, or acquisition of our company or its assets. We may disclose your personal information in response to a court order, subpoena, search warrant, law or regulation.
Yenla collects these categories of personal information from the following sources:
Sensitive Personal Information
Yenla does not collect or process “sensitive personal information” for the purposes of inferring characteristics about consumers. For example, Yenla does not collect or process geolocation information for the purposes of inferring characteristics about consumers. Accordingly, Yenla treats any such information as “personal information” consistent with applicable provisions.
Purposes for the Collection and Use of Personal Information
We collect and use your personal information we collect for the following business or commercial purposes (as well as any other purposes as set forth in our Notice above).
Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.
Applicable Retention Periods
Yenla determines the retention period for each category of personal information based on the criteria set forth above in the section titled “Retention of Personal Information”.
Sale or Sharing of Personal Information
Retail Partners
Yenla discloses some personal information concerning member transactions that may qualify as a sale of information. For example, Yenla discloses purchase transactional information about a specific retailer to said retailer, such as transactions concerning how many Yenla Members used a particular retailer, and what items were purchased, during a specific time. This information may include personal information such as order ID, Member email address or telephone number.
In the past 12 months, Yenla has sold the following categories of personal information to its Retail Partners for the purposes of fulfilling our contracts with those Retail Partners:
Other Sales
In the past 12 months, Yenla has also sold to (i) marketing/advertising service companies, and (ii) online analytics providers, the following categories of personal information:
Yenla sold such personal information for the purposes of allowing such third parties to provide targeted advertising and cross-context behavioral advertising services to others.
Sharing
In the past 12 months, Yenla shared with (i) marketing/advertising service companies, and (ii) online analytics providers, the following categories of personal information for the purposes of cross-context behavioral advertising:
Yenla shared such personal information for the purposes of allowing such third parties to provide targeted advertising and cross-context behavioral advertising services to others.
Additional information regarding how you may exercise your right to opt-out of the sale of your personal information is located below in the section titled, “How to Exercise Your Rights,” below.
Yenla does not have actual knowledge of any sales or sharing of personal information regarding minors under 16 years of age.
How to Exercise Your Rights
The following rights relating to their personal information, subject to certain exceptions:
How to Submit a Request
You can submit a request using the methods listed below:
Process for Do Not Sell or Share My Personal Information Requests
To exercise your right to opt out of the sale or sharing of your personal information, you — or someone authorized to act on your behalf — can submit a request through one of the methods listed below:
Yenla requires to comply with a consumer request to opt out of sales or sharing as soon as feasibly possible, but no later than fifteen (15) business days from the date the request is received. No verification is required; however, we may deny a request to opt-out of sales or sharing if we have a good-faith, reasonable, and documented belief that the request is fraudulent. In the event we deny a request for this reason, we will inform the consumer that we are not complying with the request and provide an explanation of why we believe the request is fraudulent.
Requests may be made using an authorized agent, if the consumer provides the agent with written permission signed by the consumer to act on the consumer’s behalf. We may deny a request if the applicable agent does not submit proof that it has been authorized by the consumer to act on the consumer’s behalf.
Once a consumer makes an opt out request, we will honor such request for at least twelve (12) months before asking the consumer to reauthorize personal information sales or sharing.
Additionally, if a consumer initiates a transaction or attempts to use a product or service that requires the sale or sharing of the consumer’s personal information, we may inform the consumer that the transaction, product, or service requires the sale or sharing of the consumer’s personal information and provide the consumer instructions on how to opt into sales or sharing.
Yenla uses an advertising service, Criteo, for internet based retargeting advertising. Criteo works using a web pixel on Yenla’s website that will collect electronic information about you. Yenla does not see this information, which is transmitted directly to Criteo. Criteo considers the use of their product to be a potential data sale under California law. Accordingly, if you wish to opt out of the use of Criteo services with respect to your data, you may do so by sending us an email to privacy@yenla.shop.
Process for an Access/Data Portability, Deletion or Correction Request
You will be required to provide at least 4 pieces of information which may include your name, mailing address, email address and phone number. Yenla will use this information to search our systems and determine if we have information about you. If we can locate information about you, we will fulfill your request. If we are not able to match the 4 pieces of information you submit, we may only be able to provide you with a report that includes the categories of Personal Information we collect, use, disclose or sell.
A link to your access report will be sent to you by email, which will be sent to the email address you provided at the time you submitted your request.
If you are an authorized agent, you will be required to submit your name, mailing address, email address and phone number as well as the name, mailing address, email address and phone number of the individual you are making a request on behalf of. Yenla will use the individual’s information to search our systems and determine if we have information about the individual. If we are able to locate the information about the individual, we will fulfill the request. As an authorized agent you will receive an email confirming that we received the request along with a second email asking you to fill out a certification form confirming your information and certifying that you have the right to make this request on behalf of the individual. Once the report is ready, it will be sent to the email address you have given us.
Yenla requires to respond to a verifiable consumer request within forty-five (45) days of its receipt; however, we may extend that period by an additional 45 days. If we require more time, we will inform you of the reason and extension period in writing. We will deliver our written response via e-mail. Any disclosures we provide will only cover the twelve (12)-month period preceding the receipt of the verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. You may only make a verifiable consumer request for access twice within a twelve (12)-month period, provided that you may request disclosure beyond the 12-month period. We will not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing the request.
Our Commitment Not to Discriminate
We will not discriminate against you for exercising any of your rights by:
Yenla will respond to the request within 45 days of receipt of the request; however, we may extend the period for response by an additional 45 days when reasonably necessary, in which case we will inform you of the extension together with the reason. If Yenla declines to take an action regarding your request, we will inform you of such, including the justification for declining to act and instructions on how to appeal the decision.
Information provided in response to a request shall be provided free of charge, up to twice annually per consumer. If requests are manifestly unfounded, excessive, or repetitive, Yenla may charge the consumer a reasonable fee to cover the administrative costs of complying with the request or decline to act on the request.
In the event Yenla declines to act regarding your request, you may appeal the decision by contacting Yenla at: privacy@yenla.shop. Within 60 days of receipt of an appeal, we will inform you of any action or inaction taken in response to such appeal.
How to Contact Yenla
If you have questions about this Notice, you can contact us in one of the following ways:
Send an email to: privacy@yenla.shop
Changes to this Privacy Notice
Yenla will update this Notice periodically to reflect changes to our privacy practices. We will provide notice online when we make any material changes to this Notice.